Two content creators took their social media influence, formulated a line of post-worthy beauty products, and now have themselves a multi-million dollar brand. Here’s why it worked.

Given we are a digital marketing agency that specializes in copywriting, it only makes sense that we make a statement on the new robot that everyone seems to be talking about. 

Four years. That’s how long it took to realize I had neglected everything outside of my work. Fast forward to now, almost five years in, and I’m beginning to notice something…

Instead of constantly thinking about what’s next and what’s to come, what if we aimed to live each moment fully so once it’s really over, remembering it actually feels complete and dignified?

For me, there’s been this fine line — copywriter or just writer. And for some reason, I could never feel as if I could tap into both simultaneously. Well, until now.