Given we are a digital marketing agency that specializes in copywriting, it only makes sense that we make a statement on the new robot that everyone seems to be talking about.
One which happens to be pumping out some pretty impressive words, and all within a matter of seconds.
Who is this little bot(ch)? ChatGPT.
What is ChatGPT?
In November 2022, OpenAI released a new language processing tool called ChatGPT. In layman’s terms, it’s an AI-powered chatbot that can be given specific requests and/or asked detailed questions to then quickly generate a human-like response.
What is ChatGPT really capable of generating?
- Writing and explaining code
- Translating any text into a different language
- Writing an article on any topic
- Answering specific questions with (somewhat) factual information
- Assisting in the formulation of specific copy requests
- Solving complex math problems (and showing you exactly how it got its answer) damn you, AI. Where were you when we took pre-calc?!
- Writing your resume and/or cover letter
- Coming up with original jokes and lyrics
- Offering out dating advice, recipes, and practically anything else you can think of asking it
So, robots are officially taking over.
Not really, but that was our initial reaction, too.
To say this little smarty pants won’t disrupt how we work, learn, and research would be an understatement but there’s something humans possess that robots will never be able to understand—and that’s being human.
Is ChatGPT a threat to one’s expertise?
These chatbots may be able to perform many tasks with speed and precision but they are not capable of the same level of creativity, empathy, and social interaction as human beings.
We may not be as efficient as robots in performing certain tasks, but we do have the ability to connect with one another, feel our emotions, and learn from our own experiences.
|Moral of the story, this AI software is best utilized as support—NOT as a replacement.
Here’s How You Can Leverage ChatGPT For Your Business
OpenAI President and Co-Founder Greg Brockman initially stated that the site reached 1 million users within its first five days of launching. A report referenced in this piece released from The Guardian stated that within just two months of being live, it had reached up to 100 million users.
So, clearly, there’s opportunity for leverage here.
As digital marketers who practice in copywriting, it definitely did not sit well at first when this software rolled out. It was alarming, threatening, and felt somewhat defeating to our zone of genius.
However, it’s here to stay and there’s no doubt that it can be useful.
So rather than avoiding it altogether, we want to empower you to leverage it appropriately and understand the potential risks of overusing it.
3 Ways to Appropriately Use ChatGPT For Business
- Use it as an ideation tool. Whether you’re stumbling on what to write in an email campaign, what to say for your presentation script, or what topic to cover in your next blog post, you can use ChatGPT as an “inspiration” source to get your creative wheels turning.
- Let it do the initial, heavy research for you. If you want to write or make a statement on a complex topic that requires extensive knowledge, you can ask ChatGPT very granular questions to get immediate answers. This saves you time from having to scour the internet and skim several articles for the specific information/”facts” that you need. Disclaimer: AI-powered text is not immune to misinformation. You still need to fact-check everything. (More on that later.)
- Allow it to assist in trimming, expanding, or summarizing your content. Let’s say you want to promote your latest blog post in a social media caption. In that case, you can ask ChatGPT to summarize your blog post into one, short-form caption by simply copying and pasting your entire article into the chat room. Conversely, you can also ask it to expand on a short-form concept to get a launching pad for a more long-form piece.
There are several other ways you can leverage this software but these are just a few that we find to be the most advantageous when assisting in the creation of marketing content.
What Are The Risks of Using ChatGPT?
Although it may seem that this software (literally) has an answer to all your problems, it’s not fail-safe, brand-infused, and most importantly, it’s not entirely reliable or accurate.
As this tool continues to be used and gain popularity, more legalities and regulations will inevitably roll out.
Because we can’t just let the robots speak for us.
That would start to sound… well, robotic.
Here’s What The People Are Saying About Potential Risks with ChatGPT
Using (gasp!) manual research, we gathered all of the potential and current risks surrounding ChatGPT.
Take it from the Founder:
CEO of OpenAI, Greg Brockman tweeted ChatGPT is “not yet ready to be relied on for anything important.”
The largest academic publisher in the world, Springer Nature, updated its policies to say that ChatGPT cannot be credited as an author in papers but can be used to “help write or generate ideas for research, as long as this contribution is properly disclosed by the authors.”
Aaron Margolis, the data scientist and professor whose work helped inspire the creation of this software, reported to The New York Times that ChatGPT can “blend fact with fiction.”
“As they [ChatGPT] continue to improve, people could use them to generate and spread untruths.”The New York Times
Search Journal, an online platform dedicated to bringing all the latest news in search engine optimization (SEO), shares six (risky) things to know about ChatGPT:
- Programmed to avoid certain kinds of content
- Unaware of any content created after 2021
- Includes built-in biases
- Requires highly detailed instructions
- Identifiable that text has been AI-generated
- Potential for invisible watermarking to be a standard for ethical AI practices going forward
And probably the most important thing to mention here is that AI content is detectable in search engines.
How to Be Risk-Averse to ChatGPT
- Never rely on it for your final draft.
- Always fact-check any content that’s generated by it.
- Always disclose when you’ve used AI-generated text.
As our mothers have always told us—do what’s right, not what’s easy. There’s nothing wrong with using ChatGPT to increase efficiency within your creative process but there is a problem when it becomes your only method.
There’s a real possibility that by leveraging this software, you’ll find yourself getting less and less inspired to come up with creative ideas on your own. That’s the price you pay for convenience. And the world (especially your customers) needs all the genius that comes from your unique, full-on-homosapien brain.
And I mean, really? Whose team are you on?
Support the humans and inquire about our services here. #teamhuman
Reed, Betsy. (2023, February 2). CHATGPT reaches 100 million users two months after launch. The Guardian. Retrieved March 7, 2023, from https://www.theguardian.com/technology/2023/feb/02/chatgpt-100-million-users-open-ai-fastest-growing-app
Brockman, Greg. (2022, December 11). Twitter statement on Chatgpt. Twitter. Retrieved March 7, 2023, from https://twitter.com/gdb/status/1601745466613411840
MorningBrew. (2023, February 21). Ai is creating new problems for publishers and human authors. Morning Brew. Retrieved March 7, 2023, from https://www.morningbrew.com/daily/stories/ai-is-creating-problems-publishers-human-authors
Vincent, J. (2023, January 26). Chatgpt can’t be credited as an author, says World’s largest academic publisher. The Verge. Retrieved March 7, 2023, from https://www.theverge.com/2023/1/26/23570967/chatgpt-author-scientific-papers-springer-nature-ban
Metz, C. (2022, December 10). The new chatbots could change the world. can you trust them? The New York Times. Retrieved March 7, 2023, from https://www.nytimes.com/2022/12/10/technology/ai-chat-bot-chatgpt
Montti, R. (2022, December 28). Chatgpt for content and Seo? Search Engine Journal. Retrieved March 7, 2023, from https://www.searchenginejournal.com/chatgpt-for-content-and-seo